Every day hundreds of people ask us when and where we will open new Burger King restaurants. How can we tell them that we’ll soon fulfil their wish in a cool and unexpected way?
Before a new restaurant there always comes a construction site. And for every construction site, there is always a group of Umarells to be found: the maximum experts in the fiel of construction-site watching.
Burger King decided to hire 5 of them to supervise the work in progress of one of their upcoming restaurants for a day and showed the result in an amusing Facebook video.
+ 3 million views
+6 million unique users
98% positive sentiment
1,5 million euros earn media return
15 million impressions