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when November 2015

who Metzeler

what Art Direction
Film
Advertising

TAKE THE ROAD is a journey into every ride, people and weather with Roadtec™ 01.

A new way for describing Roadtec™ 01: Metzeler’s tyres for wet conditions.

The journey will be a movie about ride’s life and will be present at NYMCFM 2016 on September.

Starting from a digital platform, a teasing launched Take The Road’ Manifesto last November at Italian Roadtec™ 01 presentation.

The clip become part of our social strategy for Instagram and Facebook, with also movie quotes about motorbikes.

Take The Road is a call for people who wants to live ride’s life no matter what.

Is also a recall from cinema’s language, cause the end of this journey will be a movie made by all that persons Roadtec™ 01 will meet along his way.

The ride is starting, Take The Road withMetzeler’s Roadtec™ 01.

Credits

MADE BY
The Big Now

EXECUTIVE CREATIVE DIRECTION
Massimiliano Chiesa

ART DIRECTION
Alessandro Bigi, Alessandro Mori, Simone Mozi

WEB DESIGN
Alessandro Mori

PHOTOGRAPHY – POST PRODUCTION
Alessandro Polia

COPYWRITING
Tania Loschi

PRODUCTION COMPANY
Somewhere

DIRECTOR
Alberto Gottardo

EDITING & VFX
Simone Mozi

PRODUCER
Giovanni Esposito

EVENT MANAGEMENT
Laura Boy

THANKS
Metzeler

LOCATION
Deus Leica Theatre

21.06.18
buongiorno, mi chiamo dario marvulli di chapeaux. siamo alla ricerca di un art. le interessa? grazie
dario marvulli - dario@chapeaux.i
25.01.18
kurwa co za strona
Janko - Poland
27.04.17
love your work. really neat feature.
Ryan - Smith
18.01.17
dope feature breeeeehhh
Clifford - Wallace
18.01.17
cool feature.
Tyler - Seattle
25.09.16
enorme potenziale. dietro ad un grande potenziale ci sta sempre una mente geniale.
VJ - Milan
29.04.16
eddaje!!! bigi il magnifico (come si autodefinisce)
Silvia - Milan
28.04.16
belli i colori, il font, l'impaginazione dei mockup e le animazioni. gran lavoro!
Fabio - Milano
28.04.16
comunque questo lavoro è bellissimo, anche se avrei cambiato [continua a leggere]
Tania - Milan
28.04.16
lemonade è una figata e il tuo sito è uscito nella stessa settimana. coincidenza? non credo.
Tania - Venice
28.04.16
great!!!
Vicky - London