FROM THE COMBINATION OF FINE OLIVE OILS UNTOLD STORIES COME ALIVE.
A Zucchi extra virgin olive oil take life from the art of blending, the ability to select several extra virgin olive oils to create a unique one. This is Zucchi signature and its distinctive element.
BRIEF – On occasion of the distribution of Zucchi extra virgin olive oil in the Italian supermarkets the client asks us to promote the products explaining the art of blending to the audience who doesn’t know this particular process.
RESEARCH & ANALYSIS – We studied the true Oil’s performance in all conditions. The energy of untameable shapes has created amazing figures.
RENDER – We recreated a unique and emotional meeting between two different extra virgin olive oil. We chose two dancers to communicate this union.
THE RESULT – The print campaign is focused on the ability of Zucchi to create a special extra virgin olive oil through the blending activity. The visual show the blending process and its excellent, harmonious result.