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when December 2015

who Zucchi

what art direction
advertising
print

FROM THE COMBINATION OF FINE OLIVE OILS UNTOLD STORIES COME ALIVE. 

A Zucchi extra virgin olive oil take life from the art of blending, the ability to select several extra virgin olive oils to create a unique one. This is Zucchi signature and its distinctive element.

BRIEF – On occasion of the distribution of Zucchi extra virgin olive oil in the Italian supermarkets the client asks us to promote the products explaining the art of blending to the audience who doesn’t know this particular process.

RESEARCH & ANALYSIS – We studied the true Oil’s performance in all conditions. The energy of untameable shapes has created amazing figures.

RENDER – We recreated a unique and emotional meeting between two different extra virgin olive oil. We chose two dancers to communicate this union.

THE RESULT – The print campaign is focused on the ability of Zucchi to create a special extra virgin olive oil through the blending activity. The visual show the blending process and its excellent, harmonious result.

Credits

MADE WITH
The Big Now S.p.A

EXECUTIVE CREATIVE DIRECTION
Marco Peyrano

ART DIRECTION
Alessandro Bigi

COPYWRITING
Caterina Calabrò

3D RETOUCHING
Balalò

PHOTOGRAPHER
Claudio Cipriani

PRODUCTION
Alberto Mariani

21.06.18
buongiorno, mi chiamo dario marvulli di chapeaux. siamo alla ricerca di un art. le interessa? grazie
dario marvulli - dario@chapeaux.i
25.01.18
kurwa co za strona
Janko - Poland
27.04.17
love your work. really neat feature.
Ryan - Smith
18.01.17
dope feature breeeeehhh
Clifford - Wallace
18.01.17
cool feature.
Tyler - Seattle
25.09.16
enorme potenziale. dietro ad un grande potenziale ci sta sempre una mente geniale.
VJ - Milan
29.04.16
eddaje!!! bigi il magnifico (come si autodefinisce)
Silvia - Milan
28.04.16
belli i colori, il font, l'impaginazione dei mockup e le animazioni. gran lavoro!
Fabio - Milano
28.04.16
comunque questo lavoro è bellissimo, anche se avrei cambiato [continua a leggere]
Tania - Milan
28.04.16
lemonade è una figata e il tuo sito è uscito nella stessa settimana. coincidenza? non credo.
Tania - Venice
28.04.16
great!!!
Vicky - London