Sky Bet is the leading online gambling operator in UK for number of clients and it creates a real performance: reproducing football scenes, tennis matches and underwater casinos (at a depth of 8 metres), in a very spectacular way.
To succeed in our challenge, we relied on Guillaume Néry, 4 times world champion of apnea. There is another excellence of underwater shooting at the direction: the French Julie Gautier, who has signed some of the most famous underwater projects of the latest years, like the Beyoncé’s video “Running”.
The idea comes from a reflection on the revolutionary fluidity of the user experience offered by Sky Bet to clients, through the app. We started from there, to tell in an absolutely distinctive and original way, the very sensation that you can feel while surfing and playing on skybet.it