TAKE THE ROAD is a journey into every ride, people and weather with Roadtec™ 01.

A new way for describing Roadtec™ 01: Metzeler’s tyres for wet conditions.

The journey will be a movie about ride’s life and will be present at NYMCFM 2016 on September.

Starting from a digital platform, a teasing launched Take The Road’ Manifesto last November at Italian Roadtec™ 01 presentation.

The clip become part of our social strategy for Instagram and Facebook, with also movie quotes about motorbikes.

Take The Road is a call for people who wants to live ride’s life no matter what.

Is also a recall from cinema’s language, cause the end of this journey will be a movie made by all that persons Roadtec™ 01 will meet along his way.

The ride is starting, Take The Road withMetzeler’s Roadtec™ 01.