write now
scroll down

when may 2016

who Burger King

what Art Direction
Film
Advertsing

Brief

Every day hundreds of people ask us when and where we will open new Burger King restaurants. How can we tell them that we’ll soon fulfil their wish in a cool and unexpected way?

Idea

Before a new restaurant there always comes a construction site. And for every construction site, there is always a group of Umarells to be found: the maximum experts in the fiel of construction-site watching.

Burger King decided to hire 5 of them to supervise the work in progress of one of their upcoming restaurants for a day and showed the result in an amusing Facebook video.

Results

+ 3 million views
+6 million unique users
98% positive sentiment
1,5 million euros earn media return
15 million impressions

Credits

MADE WITH
The Big Now

EXECUTIVE CREATIVE DIRECTOR
Stefano Morelli

ART DIRECTION
Alessandro Bigi, Davide Bodano, Giacomo Putigliano

COPYWRITING
Paolo Platania, Tania Loschi

CONTENT EDITOR
Andre Fusco

SOCIAL MEDIA SPECIALIST
Alice Boss

PRODUCTION COMPANY
TapelessFilm

DIRECTOR
Beppe Tufarolo

THANKS
Burger King

BEHANCE
Burger King | King of Umarells

25.01.18
kurwa co za strona
Janko - Poland
27.04.17
love your work. really neat feature.
Ryan - Smith
18.01.17
dope feature breeeeehhh
Clifford - Wallace
18.01.17
cool feature.
Tyler - Seattle
25.09.16
enorme potenziale. dietro ad un grande potenziale ci sta sempre una mente geniale.
VJ - Milan
29.04.16
eddaje!!! bigi il magnifico (come si autodefinisce)
Silvia - Milan
28.04.16
belli i colori, il font, l'impaginazione dei mockup e le animazioni. gran lavoro!
Fabio - Milano
28.04.16
comunque questo lavoro è bellissimo, anche se avrei cambiato [continua a leggere]
Tania - Milan
28.04.16
lemonade è una figata e il tuo sito è uscito nella stessa settimana. coincidenza? non credo.
Tania - Venice
28.04.16
great!!!
Vicky - London